Phishing for phools : the economics of manipulation and deception /
Akerlof and Shiller argue that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Based on the intuitive idea that markets both give and take away, they show ho...
| Основни автори: | Akerlof, George A., 1940- (Author), Shiller, Robert J. (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Princeton :
Princeton University Press,
[2015]
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| Предмети: |
Съдържание:
- Introduction. Expect to be manipulated: phishing equilibrium
- Part one: Unpaid bills and financial crash
- 1. Temptation strews our path
- 2. Reputation mining and financial crisis
- Part two: Phishing in many contexts
- 3. Advertisers discover how to zoom in on our weak spots
- 4. Rip-offs regarding cars, houses, and credit cards
- 5. Phishing in politics
- 6. Phood, pharma, and phishing
- 7. Innovation: the good, the bad, and the ugly
- 8. Tobacco and alcohol
- 9. Bankruptcy for profit
- 10. Michael Milken phishes with junk bonds as bait
- 11. The resistance and its heroes
- Part three: Conclusion and afterword
- Conclusion: examples and general lessons. New story in America and its consequences
- Afterword. The significance of phishing equilibrium.