Mad cows and mother's milk : the perils of poor risk communication /
"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and mal...
| Основен автор: | Leiss, William, 1939- |
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| Други автори: | Powell, Douglas Alan, 1962- |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Montreal ; Ithaca :
McGill-Queen's University Press,
2004.
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| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=404523 |
| Подобни документи: |
Print version::
Mad cows and mother's milk. |
| Резюме: |
"Mad Cows and Mother's Milk uses high-profile examples - including the mad cow fiasco in the United Kingdom, E. coli outbreaks, and silicone breast implants - to outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. In this second edition, William Leiss has added new case studies on mad cow disease in North America, climate change, and genetic technologies to argue that the failure of institutions to inform the public about the scientific basis of various risks makes it difficult for governments, industry, and society to manage risk controversies sensibly and often results in massive costs. Mad Cows and Mother's Milk will help us avoid future mistakes."--Jacket. |
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| Описание на библ. документ: |
Order of authors reversed on previous ed. |
| Физически характеристики: |
1 online resource (xvii, 452 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 413-442) and index. |
| ISBN: |
9780773572409 0773572406 |