The marketing plan : how to prepare and implement it /
| Основен автор: | Luther, William M. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
℗♭1992.
|
| Издание: | New, expanded ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452 |
| Подобни документи: |
Print version::
Marketing plan. |
Съдържание:
- Planning and people
- Product/service plan
- Marketing communications plan
- Research plan
- Customer relations plan
- Sales management plan
- The complete marketing plan.