Franchising & licensing : two ways to build your business /
| Основен автор: | Sherman, Andrew J. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭1999.
|
| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2443 |
| Подобни документи: |
Print version::
Franchising & licensing. |
Съдържание:
- Management Systems
- The Foundation of Franchising
- Operations and Training
- Developing System Standards and Enforcing Quality Control
- Legal and Strategic Issues
- Regulatory Issues
- Compliance
- Structuring Franchise Agreements, Area Development Agreements, and Related Documents
- Protecting Intellectual Property
- Managing Disputes
- Sales and Marketing Strategies
- Developing Sales and Marketing Plans
- Taking Your Franchise Program Overseas
- Financial Strategies
- Business and Strategic Planning for the Growing Franchisor
- Raising Growth Capital for Emerging Franchisors
- The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
- Special Issues in Mergers and Acquisitions
- Managing the Renewal and Transfer Process
- Licensing and Other Alternatives to Franchising
- Strategic and Structural Alternatives to Franchising
- Structuring Licensing Programs and Agreements
- Joint Ventures and Strategic Alliances.