Sold separately : children and parents in consumer culture /
| Основен автор: | Seiter, Ellen, 1957- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Brunswick, N.J. :
Rutgers University Press,
1995, ℗♭1993.
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| Серия: |
Rutgers series in communications, media, and culture.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=18329 |
| Подобни документи: |
Print version::
Sold separately. |
Съдържание:
- Children's desires/mothers' dilemmas, the social contexts of consumption
- Buying happiness, buying success, toy advertising to parents
- The real power of commercials, questioning the terms of debate
- Utopia or discrimination? Commercials for kids
- Toy-based videos for girls, My Little Pony
- Action TV for boys, Slimer and the real Ghostbusters
- Toys "R" Us, marketing to children and parents.