The soul of the new consumer : authenticity -- what we buy and why in the new economy /
Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking...
| Основен автор: | Lewis, David, 1942- |
|---|---|
| Други автори: | Bridger, Darren. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Naperville, Ill. :
Nicholas Brealey Pub.,
℗♭2000.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54008 |
| Подобни документи: |
Print version::
Soul of the new consumer. |
Съдържание:
- From Abundance to Authenticity: The Rise of the New Consumers
- From scarcity to abundance
- from abundance to authenticity
- The anatomy of the soul
- New Consumers vs Old Consumers
- New Consumers 'r' us
- Persuading New Consumers: The Quest for Authenticity
- The lure of authenticity
- Authenticity, alienation and self-actualization
- Liking and authenticity
- Authenticity, credibility and expertise
- Authenticity and story telling
- Authenticity
- your company's passport to prosperity
- The New Scarcities of Time, Attention and Trust
- Scarcities of time
- Scarcities of attention
- Scarcities of trust
- Scarcities of time, attention and trust can only get worse
- Tastespace: Creating the Ultimate Mall
- Why segmentation fails
- The ultimate mall
- Data mining
- Taste webs
- Exploiting tastespace
- When intuition replaces computer power
- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers
- Mavens
- the power behind sales success
- Cool hunters and mavens
- the true market makers
- Buzz vs hype
- How new ideas are adopted
- buzz and diffusion
- Cool hunters, mavens and the cycle of innovation
- Identifying cool hunters and mavens
- Involving the New Consumer
- Why New Consumers get involved
- The rise of third places
- Information encourages involvement
- Why employees must be as involved as New Consumers
- Retail Heaven
- Retail Hell: Why New Consumers Loathe 'Doing the Shopping'
- How stressful is shopping?
- What makes shopping so stressful?