Crowded airwaves : campaign advertising in elections /
"Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States." "...
| Други автори: | Thurber, James A., 1943-, Nelson, Candice J., 1949-, Dulio, David A. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Washington, D.C. :
Brookings Institution Press,
℗♭2000.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52400 |
| Подобни документи: |
Print version::
Crowded airwaves. |
Съдържание:
- Introduction /
- David A. Dulio, Candice J. Nelson, James A. Thurber
- Effectiveness of Negative Political Advertising /
- Richard R. Lau, Lee Sigelman
- Eliminate the Negative? Categories of Analysis for Political Advertisements /
- Kathleen Hall Jamieson, Paul Waldman, Susan Sherr
- How Negative Campaigning Enhances Knowledge of Senate Elections /
- Kim Fridkin Kahn, Patrick J. Kenney
- Agenda Setting and Campaign Advertising in Congressional Elections /
- Paul S. Herrnson, Kelly D. Patterson
- "Basic Rule" Voting: Impact of Campaigns on Party- and Approval-Based Voting /
- Shanto Iyengar, John R. Petrocik
- How Issue Ads Have Reshaped American Politics /
- Darrell M. West
- Summary and Conclusions /
- David A. Dulio, Candice J. Nelson, James A. Thurber.