Stated choice methods : analysis and applications /
This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also pr...
| Основен автор: | Louviere, Jordan J. |
|---|---|
| Други автори: | Hensher, David A., 1947-, Swait, Joffre Dan. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Cambridge ; New York, NY, USA :
Cambridge University Press,
2000.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73144 |
| Подобни документи: |
Print version::
Stated choice methods. |
Съдържание:
- Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption
- introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index.