Advertising and identity in Europe : the I of the beholder /
As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in t...
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| Други автори: |
Cannon, Jackie., Baubeta, Patricia Anne Odber de, 1953-, Warner, Ian Robin, 1940- |
| Формат: |
Електронна книга
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| Език: |
English
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| Публикувано: |
Bristol, UK ; Portland, OR :
Intellect,
2000.
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| Предмети: |
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| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=80870
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| Подобни документи: |
Print version::
Advertising and identity in Europe.
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