Корично изображение Електронна книга

Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /

The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...

Пълно описание

Основен автор: Dertouzos, James N., 1950-
Автор-организация: RAND Corporation., National Defense Research Institute (U.S.)
Други автори: Garber, Steven, 1950-
Формат: Електронна книга
Език: English
Публикувано: Santa Monica, Calif. : Rand, 2003.
Предмети:
Advertising > United States > Evaluation.
United States > Armed Forces > Recruiting, enlistment, etc.
Advertising.
TECHNOLOGY & ENGINEERING > Military Science.
HISTORY > Military > Other.
POLITICAL SCIENCE > Political Freedom.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336
Подобни документи: Print version:: Is military advertising effective?.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=105336
Провери в Paniza Library, AUBG Сигнатура: UB323 .D44 2003eb

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