The Michelin men : driving an empire /
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engine...
| Основен автор: | Lottman, Herbert R. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; New York :
I.B. Tauris : Distributed in the United States and Canada by Palegrave Macmillan,
2003.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=120812 |
| Подобни документи: |
Print version::
Michelin men. |
Съдържание:
- 1
- A Little Red Book
- 1
- 2
- Prehistory
- 5
- 3
- A Michelin in the Family
- 11
- 4
- The Brothers Miraculous
- 16
- 5
- A Tyre is Born
- 21
- 6
- Of Bikes, Cabs and Motorcars
- 27
- 7
- Paris-Bordeaux or Bust
- 34
- 8
- Bibendum
- 39
- 9
- 1900
- 44
- 10
- Coming of Age
- 51
- 11
- Friend of the People
- 58
- 12
- Exporting the Michelin Way
- 63
- 13
- Room at the Top
- 74
- 14
- At Home
- 82
- 15
- Andre's Air War
- 89
- 16
- Andre's Battles
- 100
- 17
- More Serious Business
- 107
- 18
- Of Bombs and Tyres
- 114
- 19
- Tourists on the Battlefield
- 124
- 20
- After the Armistice
- 132
- 21
- Post-war Problems
- 137
- 22
- Another Andre
- 142
- 23
- Those Stars
- 146
- 24
- Prosperity
- 151
- 25
- Downturn
- 156
- 26
- Death of a Michelin
- 163
- 27
- Revolutionary Fronts
- 169
- 28
- Clermont and Vichy
- 176
- 29
- Michelin's Choice
- 184
- 30
- New Beginnings
- 190
- 31
- The Guide in a Time of Scarcity
- 195
- 32
- Bad Times and Good Hopes
- 200
- 33
- The Guide at Fifty
- 205
- 34
- The Future and Francois
- 212
- 35
- America Ma Piano
- 218
- 36
- The Red and the Green
- 225
- 37
- Michelin International
- 234
- 38
- The Road Back
- 241
- 39
- Global Guide
- 249
- 40
- Michelin in our Time
- 263
- 41
- Bibendum's Big Business
- 267
- 42
- The Next Turn in the Road
- 272.