The manager's guide to competitive marketing strategies /
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment.
Основен автор: | Paley, Norton. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
London :
Thorogood,
2005.
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Издание: | 3rd ed. |
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191720 |
Подобни документи: |
Print version::
Manager's guide to competitive marketing strategies. |
Резюме: |
Setting out the techniques on developing and applying competitive strategies, this edition is an all-in-one resource for analysing and planning competitive strategies in an increasingly hostile environment. |
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Физически характеристики: |
1 online resource (412 pages) : illustrations |
Библиография: |
Includes bibliographical references. |
ISBN: |
1423787072 9781423787075 9781854184047 1854184040 9781854183651 1854183656 |