Strategic management for tourism communities : bridging the gaps /
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.
| Основен автор: | Murphy, Peter E., 1942- |
|---|---|
| Други автори: | Murphy, Ann E., 1972- |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Clevedon ; Buffalo :
Channel View Publications,
℗♭2004.
|
| Серия: |
Aspects of tourism ;
16. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=116998 |
| Подобни документи: |
Print version::
Strategic management for tourism communities. |
Съдържание:
- Acknowledgements; Part 1 Prologue; Part 2 Key Business Management Functions in Tourism; Part 3 Tourism Community Stakeholders; Part 4 A New Paradigm; Epilogue; Appendix: Strategic Tourism Planning Resources; Bibliography; Index.