Understanding audiences : theory and method /
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
| Основен автор: | Ruddock, Andy. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks [Calif.] :
Sage,
2001.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251736 |
| Подобни документи: |
Print version::
Understanding audiences. |
| Резюме: |
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences. |
|---|---|
| Физически характеристики: |
1 online resource (201 pages) |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 182-197) and index. |
| ISBN: |
9781412933346 141293334X 9780857020178 085702017X 9780761963448 0761963448 9780761963455 0761963456 1280369884 9781280369889 |