Trump University marketing 101 : how to use the most powerful ideas in marketing to get more customers and keep them /
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today's entrepreneurs and business owners stay on top of what's happening in marketin...
| Основен автор: | Sexton, Donald L. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
Wiley,
℗♭2006.
|
| Серия: |
Trump University series.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=164518 |
| Подобни документи: |
Print version::
Trump University marketing 101. |
Съдържание:
- TRUMP UNIVERSITY MARKETING 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them CONTENTS FOREWORD TO THE TRUMP UNIVERSITY 101 SERIES ACKNOWLEDGMENTS.
- Chapter 1: TRUMP ON MARKETING Chapter 2: WHAT IS MARKETING? Chapter 3: BUILDING A MARKETING STRATEGY Chapter 4: UNDERSTANDING YOUR CUSTOMERS Chapter 5: MEASURING AND MANAGING YOUR PERCEIVED VALUE.
- Chapter 6: UNDERSTANDING YOUR COMPETITORS Chapter 7: UNDERSTANDING YOUR ORGANIZATION'S CAPABILITIES Chapter 8: UNDERSTANDING YOUR OVERALL COMPETITIVE ENVIRONMENT.
- Chapter 9: IDENTIFYING YOUR POSSIBLE MARKETS Chapter 10: SELECTING YOUR KEY TARGET MARKET Chapter 11: POSSIBLY THE MOST IMPORTANT CHAPTER IN THIS BOOK Chapter 12: CREATING YOUR MOST VALUABLE ASSET.
- Chapter 13: DEVELOPING YOUR GROWTH PLAN Chapter 14: DETERMINING YOUR FOCUS FOR GROWTHGROWTH Chapter 15: INCREASING YOUR CUSTOMER SATISFACTION Chapter 16: PRODUCT/SERVICE DESIGN.