Корично изображение Електронна книга

Profits before people? : ethical standards and the marketing of prescription drugs /

Includes information on advertising, conflicts of interest, cost of pharmaceuticals, direct to consumer advertising, advertising to patients, Pfizer, pricing of pharmaceuticals, profit motive, samples of pharmaceuticals, etc.

Основен автор: Weber, Leonard J., 1942-
Формат: Електронна книга
Език: English
Публикувано: Bloomington : Indiana University Press, ℗♭2006.
Серия: Bioethics and the humanities.
Предмети:
Pharmaceutical industry > Moral and ethical aspects > United States.
Marketing > Moral and ethical aspects > United States.
Drug Industry > ethics.
Drug Industry > economics.
Marketing > ethics.
Pharmaceutical Preparations.
BUSINESS & ECONOMICS > Business Ethics.
Marketing > Moral and ethical aspects.
Pharmaceutical industry > Moral and ethical aspects.
United States.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=187153
Подобни документи: Print version:: Profits before people?.
Съдържание:
  • Ethics and for-profit business
  • The pharmaceutical industry and its stakeholders
  • Drug companies and healthcare professionals : the ethics agenda
  • Medical professionalism and scientific integrity
  • The industry's code : not good enough
  • Drug samples : the most important gifts
  • Marketing is not objective education
  • Medical education : industry at arm's length
  • Clinical research and the limits of commercial interests
  • Citizens and consumers
  • Direct-to-consumer advertising : conflicting interests
  • Direct-to-consumer advertising : better is better.

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