Beyond buzz : the next generation of word-of-mouth marketing /
This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been...
| Основен автор: | Kelly, Lois, 1955- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=181405 |
| Подобни документи: |
Print version::
Beyond buzz. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=181405 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.123 .K45 2007 |
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