Описание: Actionable web analytics :

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Електронна книга

Actionable web analytics : using data to make smart business decisions /

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Основен автор:	Burby, Jason.
Други автори:	Atchison, Shane.
Формат:	Електронна книга
Език:	English
Публикувано:	Indianapolis, IN : Wiley Pub., ℗♭2007.
Серия:	Serious skills.
Предмети:	Web usage mining. Data mining. Internet users > Statistics > Data processing. Business enterprises > Computer networks. Electronic commerce. Internet marketing. Web sites > Design. BUSINESS & ECONOMICS > Information Management. BUSINESS & ECONOMICS > Knowledge Capital. Internet users. Internet searching. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=197972
Подобни документи:	Print version:: Actionable web analytics.

Резюме:	Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
Физически характеристики:	1 online resource (xxix, 256 pages) : illustrations.
Формат:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ISBN:	9780470181133 0470181133