Review of marketing research. Volume 1 /
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emer...
| Други автори: | Malhotra, Naresh K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
℗♭2005.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199803 |
| Подобни документи: |
Print version::
Review of marketing research. Volume 1. |
| Резюме: |
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. |
|---|---|
| Физически характеристики: |
1 online resource (1 volume) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780765621214 0765621215 |