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Product and market development for subsistence marketplaces /

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...

Пълно описание

Други автори: Rosa, Jose Antonio, 1955-, Viswanathan, Madhu.
Формат: Електронна книга
Език: English
Публикувано: Amsterdam ; Boston : Elsevier/JAI, 2007.
Издание: 1st ed.
Серия: Advances in international management ; v. 20.
Предмети:
Consumer behavior > Developing countries > Congresses.
Consumers > Developing countries > Congresses.
Marketing > Developing countries > Congresses.
Subsistence economy > Congresses.
Consumer behavior > Developing countries.
Consumers > Developing countries.
Marketing > Developing countries.
Subsistence economy.
Sales & marketing.
Sales & marketing management.
BUSINESS & ECONOMICS > Marketing > General.
Gestion d'entreprises.
Consumer behavior.
Consumers.
Marketing.
Marktontwikkeling.
Productontwikkeling.
Subsistenzwirtschaft.
Developing countries.
Entwicklungsla˜nder.
Product development
Market development
Subsistence marketplaces
Electronic books.
Conference papers and proceedings.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199006
Подобни документи: Print version:: Product and market development for subsistence marketplaces.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199006
Провери в Paniza Library, AUBG Сигнатура: HF5415.33.D44 P76 2007eb

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