Корично изображение Електронна книга

Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage /

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corp.

Основен автор: Esty, Daniel C.
Други автори: Winston, Andrew S.
Формат: Електронна книга
Език: English
Публикувано: New Haven [Conn.] : Yale University Press, 2006.
Предмети:
Industrial management > Environmental aspects.
Corporations > Environmental aspects.
Business enterprises > Environmental aspects.
Gestion d'entreprise > Aspect de l'environnement.
Societes > Aspect de l'environnement.
Entreprises > Aspect de l'environnement.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=192255
Подобни документи: Print version:: Green to gold.
Съдържание:
  • Introduction : The environmental lens
  • pt. 1. Preparing for a new world
  • 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world
  • 2. Natural drivers of the Green Wave : environmental problems and how they shape markets
  • 3. Who's behind the Green Wave? : stakeholders and the power they wield
  • pt. 2. Strategies for building Eco-Advantage
  • 4. Managing the downside : green-to-gold plays to reduce cost and risk
  • 5. Building the upside : green-to-gold plays to drive revenues and create intangible value
  • pt. 3. What WaveRiders do
  • 6. The Eco-Advantage mindset : looking through an environmental lens
  • 7. Eco-tracking : understanding your company's environmental "footprint"
  • 8. Redesigning your world : designing for the environment and "greening" the supply chain
  • 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship
  • pt. 4. Putting it all together
  • 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage
  • 11. Taking action : execution for sustained competitive advantage
  • 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans
  • Appendix 1. Additional resources
  • Appendix 2. Methodological overview
  • Appendix 3. Most relevant tools for each green-to-gold play.

Подобни библ. документи