Risk communication : a mental models approach /
"People today must take decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some of the issues that may face them in the news media, ballot box, or doctor's office. In order to mak...
| Други автори: | Morgan, M. Granger 1941- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Cambridge ; New York :
Cambridge University Press,
2002.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=120190 |
| Подобни документи: |
Print version::
Risk communication. |
| Резюме: |
"People today must take decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some of the issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communication theory to ensure that its message is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics."--Jacket. |
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| Физически характеристики: |
1 online resource (xi, 351 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
0511063458 9780511063459 0511174632 9780511174636 9780511814679 0511814674 9780511071911 0511071914 1280418257 9781280418259 9780511057120 0511057121 |