Marketing plans : how to prepare them, how to use them /
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
| Основен автор: | McDonald, Malcolm. |
|---|---|
| Автор-организации: | Institute of Marketing. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
|
| Издание: | 4th ed. |
| Серия: |
Marketing series (London, England). Professional development.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=227524 |
| Подобни документи: |
Print version::
Marketing plans. |
| Резюме: |
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." |
|---|---|
| Описание на библ. документ: |
"Published in association with the Chartered Institute of Marketing." Includes index. |
| Физически характеристики: |
1 online resource (xviii, 578 pages) : illustrations. |
| ISBN: |
9780080569567 0080569560 |