Transnational business cultures : life and work in a multinational corporation /
Основен автор: | Moore, Fiona. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Aldershot, Hants, England ; Burlington, VT :
Ashgate,
℗♭2005.
|
Серия: |
Cross-cultural management series.
|
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270010 |
Подобни документи: |
Print version::
Transnational business cultures. |
Съдържание:
- 1. Introduction
- 2. Transnational culture's consequences : theorising the global and the local
- 3. Community, interrupted : the German businesspeople of London
- 4. A financial utopia : the "global city" of London
- 5. Branch mentality : change and self-presentation in a German MNC
- 6. "Mobile phone wars" : language and communication in the MNC
- 7. Global culture revisited : the transnational capitalist society
- 8. Cnclusion : defining transnational business cultures.