Съдържание:
  • 1. Introduction
  • 2. Transnational culture's consequences : theorising the global and the local
  • 3. Community, interrupted : the German businesspeople of London
  • 4. A financial utopia : the "global city" of London
  • 5. Branch mentality : change and self-presentation in a German MNC
  • 6. "Mobile phone wars" : language and communication in the MNC
  • 7. Global culture revisited : the transnational capitalist society
  • 8. Cnclusion : defining transnational business cultures.