Killer brands : create and market a brand that will annihilate the competition /
| Основен автор: | Lane, Frank. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Avon, Mass. :
Adams Media,
℗♭2007.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=417258 |
| Подобни документи: |
Print version::
Killer brands. |
Съдържание:
- Part 1
- Why You Should Want a Killer Brand
- Part 2
- The First Step: Killer Focus
- Part 3
- The Second Step: Killer Alignment
- Part 4
- The Third Step: Killer Linkage
- Part 5
- What to Do-and What Not to Do
- Brand Index
- 201.