Местоположение: What were they thinking? :

Електронна книга

What were they thinking? : crisis communication : the good, the bad, and the totally clueless /

Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...

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Основен автор:	Adubato, Steve.
Формат:	Електронна книга
Език:	English
Публикувано:	New Brunswick, N.J. : Rutgers University Press, ℗♭2008.
Предмети:	Crisis management > United States > Case studies. Public relations > United States > Case studies. Communication. BUSINESS & ECONOMICS > Workplace Culture. BUSINESS & ECONOMICS > Corporate Governance. BUSINESS & ECONOMICS > Leadership. BUSINESS & ECONOMICS > Organizational Development. SOCIAL SCIENCE > Media Studies. Crisis management. Public relations. United States > . Electronic books. Case studies.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=246038
Подобни документи:	Print version:: What were they thinking?.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=246038

Провери в Paniza Library, AUBG	Сигнатура:	HD49 .A34 2008eb

What were they thinking? : crisis communication : the good, the bad, and the totally clueless /

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