Корично изображение Електронна книга

Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.

Автор-организация: IFLA Management and Marketing Section Conference Shanghai, China), International Federation of Library Associations and Institutions. Management and Marketing Section.
Други автори: Mullins, James L., 1949-
Формат: Електронна книга
Език: English
Публикувано: Mu˜˜nchen : Saur, 2007.
Серия: IFLA publications ; 125.
Предмети:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Bibliothe€ques > Administration > Congre€s.
Bibliothe€ques > Marketing > Congre€s.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Administration & Management.
Libraries > Marketing.
Library administration.
Bibliotheekbeheer.
Marketing.
Electronic books.
Conference papers and proceedings.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=259761
Подобни документи: Print version:: Library management and marketing in a multicultural world.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=259761
Провери в Paniza Library, AUBG Сигнатура: Z678 .I45 2006eb

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