Корично изображение Електронна книга

Global business management : a cross-cultural perspective /

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is...

Пълно описание

Основен автор: Adekola, Abel.
Други автори: Sergi, Bruno S.
Формат: Електронна книга
Език: English
Публикувано: Aldershot, England ; Burlington, VT : Ashgate, ℗♭2007.
Серия: Innovative business textbooks.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270477
Подобни документи: Print version:: Global business management.
Съдържание:
  • International management and cross-cultural perspectives
  • Changes and growth in the international marketplace
  • An introduction to multinational enterprises
  • The impact of economics and the international monetary framework on international management
  • The impact of domestic politics on international business
  • Information technology and its impact on international management
  • International service management
  • Culture defined
  • Impact of culture on international management
  • Cross-cultural training and expatriate assignments
  • Toward new international business conditions and opportunities
  • App. : international metaphors.