Корично изображение Електронна книга

Multinationals in India : managing the interface of cultures /

This book examines the Indian operations of five multinational organisations from three different cultural zones--one British-American, two Scandinavian and two from the Pacific rim (Japan and South Korea). A comparative analysis showed that each company brought to India its unique cultural imprint,...

Пълно описание

Основен автор: Sinha, Jai B. P. 1936-
Формат: Електронна книга
Език: English
Публикувано: New Delhi ; Thousand Oaks, Calif. : Sage Pub., ℗♭2004.
Предмети:
International business enterprises > India.
Cross-cultural orientation > India.
Intercultural communication > India.
Corporate culture > India.
Corporate culture.
Cross-cultural orientation.
Intercultural communication.
International business enterprises.
BUSINESS & ECONOMICS > Industries > General.
India.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278126
Подобни документи: Print version:: Multinationals in India.
Съдържание:
  • The unfolding market
  • The new bazaar
  • The interface of cultures
  • The BAC : a British American corporation
  • The SHOCII : a Swedish subsidiary
  • The Hilton Roulunds : a Danish multinational
  • The VM : an Indo-Japanese joint venture
  • The KIMCO : a South Korean subsidiary
  • Perspectives and strategies.

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