Smart green : how to implement sustainable business practices in any industry and make money /
"Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in...
| Основен автор: | Estes, Jonathan. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, New Jersey :
Wiley,
2009.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=271570 |
| Подобни документи: |
Print version::
Smart green |
Съдържание:
- The green rush
- Taking the first step : becoming aware
- Defining a smart green company
- Smart green strategic planning
- Measuring sustainability outcomes
- Marketing green
- Building smart green companies
- Smart green leadership.