Shakespeare, Einstein, and the bottom line : the marketing of higher education /
Основен автор: | Kirp, David L. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Cambridge, Mass. :
Harvard University Press,
2003.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=282201 |
Подобни документи: |
Print version::
Shakespeare, Einstein, and the bottom line. |
Съдържание:
- Introduction : the new U
- This little student went to market
- Nietzsche's niche : the University of Chicago
- Benjamin Rush's "brat" : Dickinson College
- Star wars : New York University
- The dead hand of precedent : New York Law School
- Kafka was an optimist : the University of Southern California and the University of Michigan
- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia
- Rebel alliance : classics departments in the Associated Colleges of the South
- The market in ideas : Columbia University and the Massachusetts Institute of Technology
- The British are coming, and going : Open University
- A good deal of collaboration : the University of California, Berkeley
- The information technology gold rush : IT certification courses in Silicon Valley
- They're all business : DeVry University
- Conclusion : the corporation of learning.