Transnational television in Europe : reconfiguring global communications networks /
Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is...
| Основен автор: | Chalaby, Jean K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; New York : New York :
I.B. Tauris ; Distributed in the United States and Canada Exclusively by Palgrave Macmillan,
2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289027 |
| Подобни документи: |
Print version::
Transnational television in Europe. |
Съдържание:
- Introduction : television's transnational paradign shift
- Pioneers in satellite television, 1982-4
- The difficult expansion of Europe's satellite TV market, 1985-9
- The end of a chimera?
- Ushering in a new era : European regulation and satellite technology
- The advent of transnational advertising
- Public broadcasters : coming to terms with the new media order
- Key entertainment genres and channels in transnational television
- Powering tomorrow's European television : American TV brands and diversified entertainment conglomerates
- The sun always shines on global news TV networks
- Reasons and strategies for crossing borders
- When the local meets the global : transnational TV networks
- Reconfiguring communications networks : television for a global order
- Conclusion : new world, new networks.