Business-to-business brand management : theory, research and executive case study exercises /
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant...
| Други автори: | Glynn, Mark S., Woodside, Arch G. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bingley, UK :
JAI Press,
2009.
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| Серия: |
Advances in business marketing & purchasing ;
v. 15. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701 |
| Подобни документи: |
Print version::
Business-to-business brand management. Online version:: Business-to-business brand management. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD69.B7 B875 2009eb |
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