Perspectives on marketing : the agency perspective /
"In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to...
| Основен автор: | Miletsky, Jason I. |
|---|---|
| Други автори: | Hand, Michael. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
[Boston] :
[Course Technology],
[℗♭2009]
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306352 |
| Подобни документи: |
Print version::
Perspectives on marketing. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306352 |
|---|
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415 .M55 2009eb |
|---|