Market research handbook.
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...
Други автори: | Hamersveld, Mario van., Bont, Cees de, 1964- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Chichester, West Sussex, England ; Hoboken, N.J. :
John Wiley & Sons,
℗♭2007.
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Издание: | 5th ed. / |
Серия: |
ESOMAR world research publication.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=323775 |
Подобни документи: |
Print version::
Market research handbook. |
Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=323775 |
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Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.2 .H285 2007eb |
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