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Market research handbook.

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...

Пълно описание

Други автори: Hamersveld, Mario van., Bont, Cees de, 1964-
Формат: Електронна книга
Език: English
Публикувано: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, ℗♭2007.
Издание: 5th ed. /
Серия: ESOMAR world research publication.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=323775
Подобни документи: Print version:: Market research handbook.