Корично изображение Електронна книга

Scaling procedures : issues and applications /

'Scaling Procedures' examines the issues involved in developing and validating multi-item self-report scales of latent constructs. It supplies cutting-edge strategies for developing and refining measures.

Основен автор: Netemeyer, Richard G., 1956-
Други автори: Bearden, William O., 1945-, Sharma, Subhash.
Формат: Електронна книга
Език: English
Публикувано: Thousand Oaks, Calif. : Sage Publications, ℗♭2003.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=321358
Подобни документи: Print version:: Scaling procedures.