Behavioral economics.
According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to buy something, the rational consumer will evaluate all the possible alternatives before making a purchase, having alread...
| Формат: | Електронна книга |
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| Език: | English |
| Публикувано: |
[Mosman] :
iMinds,
℗♭2009.
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| Серия: |
Politics, law & business (iMinds (Firm))
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=357698 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=357698 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HB74.P8 B44 2009eb |
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