The brutal truth about Asian branding : and how to break the vicious cycle /
"The world of Asian* brands is best characterized by complementary portions of confusion, delusion and outright ignorance by senior managers and brand owners. The net result is that the development of Asian brands has been arrested and significantly lags behind those in the West. Repeated surve...
| Основен автор: | Baladi, Joseph. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Singapore :
Wiley,
2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=382015 |
| Подобни документи: |
Print version::
Brutal Truth About Asian Branding : And How to Break the Vicious Cycle. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=382015 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD69.B7B24 2011 |
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