Корично изображение Електронна книга

Don't be such a scientist : talking substance in an age of style /

Is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are percei...

Пълно описание

Основен автор: Olson, Randy, 1955-
Формат: Електронна книга
Език: English
Публикувано: Washington, DC : Island Press, ℗♭2009.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=395992
Подобни документи: Print version:: Don't be such a scientist.
Съдържание:
  • Don't be so cerebral
  • Don't be so literal minded
  • Don't be such a poor storyteller
  • Don't be so unlikeable
  • Be the voice of science!
  • Appendix 1: The sizzle frazzle
  • Appendix 2: Filmmaking for scientists
  • Appendix 3: Randy Olson selected filmography.