Marketing for scientists : how to shine in tough times /
"It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a...
| Основен автор: | Kuchner, Marc J., 1972- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Washington, DC :
Island Press,
℗♭2012.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=406990 |
| Подобни документи: |
Print version::
Marketing for scientists. |
Съдържание:
- ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: Business""; ""Chapter 2: The Fundamental Theorem of Marketing""; ""Chapter 3: How to Sell Something""; ""Chapter 4: Building Relationships""; ""Chapter 5: Branding""; ""Chapter 6: Archetypes""; ""Chapter 7: The Consumers of Science""; ""Chapter 8: Our Products: How We Get Job Offers and Funding""; ""Chapter 9: Writing Proposals and Making Figures""; ""Chapter 10: Papers and Conferences""; ""Chapter 11: Giving Talks""; ""Chapter 12: Internet and E-mail Marketing""
- ""Chapter 13: The General Public and the Government""""Chapter 14: How to Market Science Itself""; ""Chapter 15: Starting a Movement""; ""Take-Home Marketing Tips for Scientists""; ""Notes""; ""Further Reading""; ""Index""