Streetwise business plans with CD : create a business plan to supercharge your profits! /
Nearly half of all new businesses fail within the first two years. To beat these odds, your new business needs a plan. Streetwise Business Plans shows you how to create a professional business plan in no time flat. This book explains how to use a business plan to establish a sound business, develop...
| Основен автор: | Cagan, Michele. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Avon, MA :
Adams Media,
℗♭2006.
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| Серия: |
Adams Streetwise.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=417781 |
| Подобни документи: |
Print version::
Streetwise business plans with CD. |
Съдържание:
- Cover; Copyright; Contents; Introduction; Part One: The Basics of Business Planning; Chapter 1: Why Your Business Needs a Plan; Chapter 2: Identify Your Audience to Focus Your Plan; Chapter 3: Different Plans for Different Business Types; Chapter 4: An Overview of Business Plan Components; Part Two: Gathering Information; Chapter 5: Your Ongoing Business Records Come First; Chapter 6: Putting Together Records for a New Business Launch; Chapter 7: Market Research Provides Key Data; Chapter 8: Assess Your Idea with a SWOT Analysis; Chapter 9: Establish Your Planning Assumptions.
- Part Three: Putting YourBusiness PlanTogetherChapter 10: Presentation Is Crucial; Chapter 11: The Front Matter Sets the Tone; Chapter 12: Creating Your Executive Summary; Chapter 13: Your Operations and Management Section; Part Four: Creating a Solid Marketing Plan; Chapter 14: Key Elements of Your Marketing Plan; Chapter 15: The In-Depth Look at Products and Services; Chapter 16: Pricing Is More Than Picking a Number; Chapter 17: Promoting Your Products and Services; Chapter 18: Where It All Takes Place; Part Five: Preparing Financial Statements; Chapter 19: Financial Statement Basics.
- Chapter 20: The Balance SheetChapter 21: Projected Profit and Loss Statement; Chapter 22: Projected Cash Flow Statement; Chapter 23: Analyzing Your Financial Statements; Part Six: Using Your Business Plan to Get Money; Chapter 24: Calculate Your Initial Cash Needs; Chapter 25: Borrowing Money from the Bank; Chapter 26: Attracting Equity Investors; Chapter 27: Government Programs Supply Cash; Appendixes; Appendix One: Glossary; Appendix Two: The Elements of a Business Plan; Appendix Three: Worksheets; Index.