Корично изображение Електронна книга

Marketing Ethics.

While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contri...

Пълно описание

Основен автор: Saucier, Rick D.
Формат: Електронна книга
Език: English
Публикувано: Lewiston : Edwin Mellen Press, 2008.
Предмети:
Marketing > Moral and ethical aspects.
Advertising > Moral and ethical aspects.
Advertising.
Marketing.
Business.
Philosophy.
BUSINESS & ECONOMICS > Business Ethics.
Wirtschaftsethik.
Marketing > Ethik.
Ethik > Marketing.
Werbung.
Unternehmensethik.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759
Подобни документи: Print version:: Marketing Ethics.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450759
Провери в Paniza Library, AUBG Сигнатура: HF5415 .S28 2008

Подобни библ. документи