Fables, fashions, and facts about advertising a study of 28 enduring myths /
"Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned wi...
| Основен автор: | Jones, John Philip. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=467095 |
| Подобни документи: |
Print version::
Fables, fashions, and facts about advertising. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=467095 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 .J7172 2004eb |
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