Moderating focus groups a practical guide for group facilitation /
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energi...
| Основен автор: | Greenbaum, Thomas L. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2000.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478004 |
Съдържание:
- Introduction
- The focus group methodology
- Focus groups versus one-on-one (in-depth) interviews
- The role of the moderator
- The characteristics of a successful moderator
- Preparation for moderating
- Recruiting participants
- Pre- and post-group briefings
- The discussion guide
- External stimuli
- The moderator report
- Moderating fundamentals
- Advanced moderating techniques
- Unique moderating situations
- Moderating focus groups internationally
- Building a business moderating focus groups
- Pricing focus groups.