Корично изображение Електронен

Money for the cause a complete guide to event fundraising /

There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been am...

Пълно описание

Основен автор: Rosen, Rudolph A. 1952-
Формат: Електронен
Език: English
Публикувано: College Station : Texas A & M University Press, 2012.
Издание: 1st ed.
Серия: Conservation leadership series.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=461592
Съдържание:
  • Why hold an event?
  • The secret to successful event fundraising in good times and bad
  • Organizing for success
  • Learning the basics
  • Event business plan
  • Programs, policies, and procedures
  • Negotiating agreements with service providers
  • Creating the perfect setting
  • Site selection, rooms, and setup
  • Food service
  • Entertainment and the master of ceremonies
  • The mission and strategic speech making
  • Publicity
  • Donation acquisition
  • Conducting the fundraising
  • Tickets and other advance "sales"
  • The live auction
  • The silent auction
  • Raffles and other moneymakers
  • Putting it all together
  • The big event
  • Applying the rules and covering all the angles
  • Laws, risks, and liabilities
  • Tax matters
  • Ethics and security
  • Honing to a fine edge
  • After the event
  • Advanced techniques
  • Where to go from here
  • Nonprofit resources for nonprofits.