Creative marketing for new product and new business development
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R & D...
| Други автори: | Ishikawa, Akira, 1934-, Tsujimoto, Atsushi. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Singapore ; Hackensack, N.J. :
World Scientific Pub. Co.,
2008.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=518652 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=518652 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.153 |
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