How to use advertising to build strong brands
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
| Други автори: | Jones, John Philip. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
℗♭1999.
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| Серия: |
Advertising.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474101 |
| Подобни документи: |
Print version::
How to use advertising to build strong brands. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474101 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF6161.B4 H69 1999eb |
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