Корично изображение Електронен

Putting the poor first how base-of-the-pyramid ventures can learn from development approaches /

In order to make progress toward the UN Millennium Development Goals--and particularly in terms of poverty alleviation--business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the gl...

Пълно описание

Основен автор: Waibel, Piera.
Формат: Електронен
Език: English
Публикувано: Sheffield : Greenleaf Publishing, ℗♭2012.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525549
Подобни документи: Print version:: Putting the poor first.
Съдържание:
  • pt. 1. Introduction
  • pt. 2. Theoretical foundation : serving the base of the pyramid and bottom-up development
  • pt. 3. The bottom-up development perspective in BoP practice
  • pt. 4. Framing the bottom-up development perspective in the innovation process of BoP ventures
  • pt. 5. Final conclusions and reflections on further research.