Marketing and merchandising for musicians
| Основен автор: | Safir, Robert. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Boston, MA :
Course Technology, Cengage Learning,
℗♭2013.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=551763 |
| Подобни документи: |
Print version::
Marketing and merchandising for musicians. |
Съдържание:
- ""Cover""; ""Contents""; ""Introduction""; ""Chapter 1 An Ode to the Record Business""; ""What the Music Industry Once Was""; ""Where the Music Industry Is""; ""What the Music Business Is Becoming""; ""What This Means to You""; ""Chapter 2 Becoming the New Musician""; ""Isn�t Having Talent Enough?""; ""Your Role as an Artist""; ""Does the Record Company Have a Role?""; ""The Psychology and Morality of Buying Music""; ""How You Contribute to the “Music Is Free� Idea""; ""Chapter 3 Understanding Marketing Terminology""; ""Definitions: Traditional Marketing""; ""The Marketing Plan""
- ""Definitions: Social Marketing""""Chapter 4 Knowing Your Audience""; ""Defining Your Target Market""; ""Understanding Market Segmentation""; ""Primary Markets, Secondary Markets, and Niches""; ""How Target Marketing Affects Promotion""; ""Knowing Your Fan Base""; ""Understanding Your Core and Casual Audiences""; ""Expanding Your Fan Base""; ""Chapter 5 Marketing Your Music the Traditional Way""; ""If You Post It, Will They Come?""; ""This Just In: Good News/Bad News""; ""Understanding the Marketing Mix""; ""Understanding Traditional Marketing""; ""The Mission Statement""; ""Positioning""
- ""Market Segmentation""""Branding""; ""Value Proposition""; ""The Three Ps�Public Relations, Publicity, and Promotion""; ""Advertising""; ""Chapter 6 Leveraging Social Marketing Techniques""; ""The Act of Blogging""; ""The Dawn (and Dusk) of MySpace""; ""The Rise of Facebook""; ""Using Twitter and Tweets""; ""Visit Us, Follow Us, Join Us""; ""About LinkedIn""; ""Using Other Marketing Methods""; ""And the Winner Is""; ""Finding a Formula for Foolproof Marketing""; ""Chapter 7 Music and Merchandising""; ""Encore: Remember the Target Audience""; ""Why Merchandising Matters""
- ""Reason Number One: Survival""""Reason Number Two: Promotion""; ""Reason Number Three: Your Fans""; ""Chapter 8 The Aesthetics of Developing Merchandise""; ""Establishing a Look and Feel for Merchandise""; ""Choosing the Right Colors""; ""Creating Your Logo""; ""Using the Tools of the Trade""; ""Adobe Products""; ""Digital Cameras""; ""The Studio, the Green Screen, and the Magician""; ""Using Contractors for Implementing Graphics""; ""How to Hire a Graphic Artist""; ""Types of Merchandise for Musicians (and Their Fans)""; ""The Ubiquitous, Universal, Undying T-Shirt""
- ""Other Products You Can Create and Sell""""How and Where to Sell Your Merchandise""; ""Pricing and Promotion""; ""Learn from the Masters""; ""Chapter 9 Other Business Considerations of Music Merchandising""; ""Using Outside Resources""; ""Professional Merchandisers""; ""Event Planners""; ""Getting Permission�and Other Legalities""; ""Using Stock Photography""; ""Copyrighting and Trademarking Your Own Material""; ""Contracts""; ""Lawyers""; ""Finances""; ""Investors""; ""Chapter 10 Latest Trends in Digital Music""; ""The Music Biz: The Times Are Changing""; ""The Forces at Play""