Marketing and semiotics : new directions in the study of signs for sale /
| Автор-организация: | J.L. Kellogg Graduate School of Management., Indiana University, Bloomington. Research Center for Language and Semiotic Studies., International Conference on Marketing and Semiotics |
|---|---|
| Други автори: | Umiker-Sebeok, Donna Jean. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Berlin ; New York :
Mouton de Gruyter,
1987.
|
| Серия: |
Approaches to semiotics ;
77. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=630031 |
| Подобни документи: |
Print version::
Marketing and semiotics |
Съдържание:
- ""Contents""; ""Marketing and Semiotics: Defining the Scope of Their Partnership""; ""Semiotics of Person and Nation Marketing""; ""Semiotician Ordinaire""; ""Messages in the Marketplace""; ""From Money to Dream: A Return Ticket""; ""A Semiotic Approach to Product Conceptualization and Design""; ""Semiotic Marketing and Product Conceptualization""; ""A Semiotic Approach to the Design Process""; ""Consumer Esthetics""; ""The Study of Signs in Consumer Esthetics: An Egocentric Review""; ""SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation""; ""Signs of Consumer Identity""
- ""Identity and the Relevance of Market, Personal, and Community Objects""""Writing with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U.S.""; ""Symbolic Consumption""; ""The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption""; ""Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions""; ""Modern Hex Signs and Symbols of Security""; ""Decoding Advertisements""; ""Toward a Semiotic of Advertising Story Grammars""; ""Advertising: The Frame Message""; ""Rhetorical Figures in the Advertising Image""
- ""The Structure is the Message�The Case of Advertising""""Movies, Television, and Live Performance""; ""Movies as Myths: An Interpretation of Motion Picture Mythology""; ""The Semiotics of Possessions and Commercial Communication""; ""The Marketing of Performance""; ""Corporate Imagery and Communication""; ""Mythology in Organizations and Marketing""; ""Theater in Japanese- American Negotiations""; ""The Cultural Context of Advertising""; ""Advertising as a Cultural System""; ""The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man""
- ""Homo Coca-Colens: From Marketing to Semiotics and Politics""""The Semiotic Diagnosis of Marketing Culture""; ""Advertising & Gender""; ""�Sex Seils�: Comment on Gender Images and Myth in Advertising""; ""Advertising Manipulates Women�s Lib""; ""Contributors""; ""Index""